{"title":"Colour Care","description":"\u003cp\u003eColour does not really fade, it washes out. Every wash opens the cuticle a little and takes pigment with it.\u003c\/p\u003e\n\u003cp\u003eSo the coloured hair care worth buying is a gentle cleanse that leaves the pigment in, not a treatment you use once.\u003c\/p\u003e\n\u003cp\u003eThe milkshake (milk_shake) hair products for coloured hair are below. The full guide, hard water included, sits under the products.\u003c\/p\u003e","products":[{"product_id":"milk-shake-icy-blonde-duo","title":"Milk_Shake Icy Blonde Duo","description":"\u003cp\u003eThe Icy Blonde pair, full size: the black-pigment shampoo and its matching conditioner.\u003c\/p\u003e\n\u003cp\u003eToning only holds if both halves are done. The shampoo shifts the brass, the conditioner locks the tone in and puts moisture back into hair that has been lifted hard.\u003c\/p\u003e\n\u003cp\u003eBuying them together is cheaper than buying them one at a time, and it is the way the line is meant to be used.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e platinum, ash and ultra-light blonde going brassy or orange.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e Icy Blonde Shampoo 300ml and Icy Blonde Conditioner 250ml.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"Default Title","offer_id":52138657382666,"sku":"MS-ICY-BLONDE-DUO","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/1EB911D5-C76E-44A4-AE4A-D0E3243C5528.png?v=1764689918"},{"product_id":"milk-shake-incredible-milk-12-effects","title":"Milk_Shake Incredible Milk 12 Effects","description":"\u003cp\u003eOne leave-in spray that detangles, controls frizz and protects from heat, in a single step.\u003c\/p\u003e\n\u003cp\u003eThe one product in the range that does the most jobs at once.\u003c\/p\u003e\n\u003cp\u003eIncredible Milk is a leave-in spray with twelve stated effects, and the useful shortlist is detangling, frizz control, heat protection, shine and softness, in one step before you dry.\u003c\/p\u003e\n\u003cp\u003eIt exists because most people will do one leave-in step and not three.\u003c\/p\u003e\n\u003cp\u003eIf you are only going to spray one thing on damp hair before the hairdryer, this is the one that covers the most ground, and it is the reason it is the range's best seller.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eall hair types\u003c\/li\u003e\n\u003cli\u003eanyone who heat-styles\u003c\/li\u003e\n\u003cli\u003efrizz-prone and tangly hair\u003c\/li\u003e\n\u003cli\u003eanyone who wants one bottle rather than four\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"150ml","offer_id":53555771736330,"sku":null,"price":23.25,"currency_code":"GBP","in_stock":true},{"title":"55ml","offer_id":52205090570506,"sku":"MS-INCREDIBLE-MILK-12-EFFECTS-55ML","price":7.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/IMG-0416.png?v=1764688777"},{"product_id":"milk-shake-icy-blonde-duo-shampoo","title":"Milk_Shake Icy Blonde Shampoo","description":"\u003cp\u003eBlack pigment, not purple, for blonde that has gone orange rather than yellow.\u003c\/p\u003e\n\u003cp\u003eIcy Blonde is the strongest toning line milk_shake makes, and it is pigmented with carbon black rather than purple. That is the whole point of it. Purple cancels yellow.\u003c\/p\u003e\n\u003cp\u003eBlack goes further and knocks back the orange and the warmth underneath, which is what actually shows up in very light blonde as it grows out.\u003c\/p\u003e\n\u003cp\u003eUse it when purple shampoo has stopped being enough.\u003c\/p\u003e\n\u003cp\u003eIt is built for platinum, ash and ultra-light blonde, and it is strong, so it belongs in the routine once or twice a week rather than at every wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eplatinum and ash blonde\u003c\/li\u003e\n\u003cli\u003ebleached hair going brassy or orange\u003c\/li\u003e\n\u003cli\u003eblondes who find purple shampoo no longer shifts it\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52205028835594,"sku":"MS-ICY-BLONDE-SHAMPOO-300ML","price":22.15,"currency_code":"GBP","in_stock":true},{"title":"70ml","offer_id":52205033324810,"sku":"MS-ICY-BLONDE-SHAMPOO-70ML","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/IMG-0411.png?v=1764687274"},{"product_id":"milk-shake-icy-blonde-conditioner","title":"Milk_shake Icy Blonde Conditioner","description":"\u003cp\u003eThe pigmented second step that holds the tone and puts moisture back into heavily lifted blonde.\u003c\/p\u003e\n\u003cp\u003eThe second step in the Icy Blonde routine, and it is pigmented too.\u003c\/p\u003e\n\u003cp\u003eBleached blonde is porous, which is why it grabs tone quickly and also loses it quickly. Conditioning is not the optional half of toning.\u003c\/p\u003e\n\u003cp\u003eIt is what makes the result last past the next two washes, and it is what stops platinum hair feeling like straw.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eplatinum, ash and ultra-light blonde\u003c\/li\u003e\n\u003cli\u003ebleached hair that feels dry or rough\u003c\/li\u003e\n\u003cli\u003etone that fades within days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"250ml","offer_id":52205228785930,"sku":"MS-ICY-BLONDE-CONDITIONER-250ML","price":20.55,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":52205228851466,"sku":"MS-ICY-BLONDE-CONDITIONER-50ML","price":7.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/F73CDAAD-0171-4149-8AA3-4B495A4A4534.png?v=1764690732"},{"product_id":"milk-shake-silver-shine-shampoo","title":"Milk_Shake Silver Shine Shampoo","description":"\u003cp\u003eThe violet shampoo for grey, silver and cool blonde hair drifting yellow.\u003c\/p\u003e\n\u003cp\u003eThe violet-pigmented shampoo in milk_shake's Silver Shine line, infused with berry extract.\u003c\/p\u003e\n\u003cp\u003eThis is the classic purple shampoo job: violet sits opposite yellow, so it cancels the yellow cast that lightened and grey hair drifts into.\u003c\/p\u003e\n\u003cp\u003eIt is the right strength for cool blondes, greys and white hair that need regular upkeep rather than heavy correction.\u003c\/p\u003e\n\u003cp\u003eIf your hair is going orange rather than yellow, Icy Blonde is the stronger line to reach for. If it is going brassy-yellow, this is the one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecool and natural blondes\u003c\/li\u003e\n\u003cli\u003egrey and white hair\u003c\/li\u003e\n\u003cli\u003ehighlights going yellow\u003c\/li\u003e\n\u003cli\u003esilver hair losing its brightness\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52205249757450,"sku":"MS-SILVER-SHINE-SHAMPOO-300ML","price":22.15,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":52205249822986,"sku":"MS-SILVER-SHINE-SHAMPOO-50ML","price":7.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/C66C2AC4-11CE-4A73-B0AE-859DA9BE42DE.png?v=1764691877"},{"product_id":"milk-shake-silver-shine-conditioner","title":"Milk_Shake Silver Shine Conditioner","description":"\u003cp\u003eTinted purple, so it keeps toning while it detangles lightened and grey hair.\u003c\/p\u003e\n\u003cp\u003eLightened and grey hair is coarser and more porous than it looks, and it tangles for that reason rather than because it is long.\u003c\/p\u003e\n\u003cp\u003eToning without conditioning is why purple shampoo has a reputation for leaving hair dry. The pigment is not the problem. Doing the toning step and skipping the moisture step is.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003egrey, white, silver and cool blonde hair\u003c\/li\u003e\n\u003cli\u003elightened hair that tangles\u003c\/li\u003e\n\u003cli\u003eends that feel rough\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"250ml","offer_id":52205260407050,"sku":"MS-SILVER-SHINE-CONDITIONER-250ML","price":20.55,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":52205260505354,"sku":"MS-SILVER-SHINE-CONDITIONER-50ML","price":7.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/E4C902FD-4155-47D8-AD03-3B7DFA01BE71.png?v=1764692326"},{"product_id":"milk-shake-silver-shine-whipped-cream","title":"Milk_Shake Silver Shine Whipped Cream","description":"\u003cp\u003eA violet-pigmented leave-in foam, so the toning carries on after the wash rather than stopping at the rinse. It is weightless, which is what lets you use it on fine grey and blonde hair without flattening it.\u003c\/p\u003e\n\u003cp\u003eThis is the step that keeps the result between washes.\u003c\/p\u003e\n\u003cp\u003eGrey and lightened hair picks up yellow from hard water, heat and daylight, and a toning shampoo once a week only holds so long against that. Conditioning goes in at the same time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003egrey, white and cool blonde hair\u003c\/li\u003e\n\u003cli\u003etone that drifts yellow between washes\u003c\/li\u003e\n\u003cli\u003efine hair that heavier products weigh down\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"200ml","offer_id":52205341966602,"sku":"MS-SILVER-SHINE-WHIPPED-CREAM-200ML","price":23.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/F5F42A1F-9594-4EF5-9718-53994E38813F.png?v=1764694275"},{"product_id":"milk-shake-silver-shine-duo","title":"Milk_Shake Silver Shine Duo","description":"\u003cp\u003eThe Silver Shine pair, full size: the violet shampoo and its matching conditioner.\u003c\/p\u003e\n\u003cp\u003eThe two steps are one job. The shampoo cancels the yellow, the conditioner keeps the tone and puts back the softness that toning on its own can cost you.\u003c\/p\u003e\n\u003cp\u003eThis is the standard upkeep routine for grey, silver and cool blonde hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003egrey and white hair\u003c\/li\u003e\n\u003cli\u003ecool and natural blondes\u003c\/li\u003e\n\u003cli\u003ehighlights going yellow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e Silver Shine Shampoo 300ml and Silver Shine Conditioner 250ml.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"Default Title","offer_id":52205352124682,"sku":"MS-SILVER-SHINE-DUO","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/IMG-0601.webp?v=1772010671"},{"product_id":"milk-shake-icy-blonde-toning-spray","title":"Milk_Shake Icy Blonde Toning Spray","description":"\u003cp\u003eKnocks warmth out of light blonde between washes, with no water and no second wash.\u003c\/p\u003e\n\u003cp\u003eThe between-washes step.\u003c\/p\u003e\n\u003cp\u003eIts toning dyes are violet and blue rather than the line's black pigment, and it goes on without water and stays in, so you can knock back warmth on a day you were not planning to wash your hair.\u003c\/p\u003e\n\u003cp\u003eBrass does not wait for wash day.\u003c\/p\u003e\n\u003cp\u003eLight blonde picks up warmth from hard water, heat styling and sunlight, and this is the way to correct it without another wash, which on bleached hair is a cost in itself.\u003c\/p\u003e\n\u003cp\u003eMilk protein conditioning goes in alongside the pigment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eultra-light and platinum blonde\u003c\/li\u003e\n\u003cli\u003etone that drifts warm mid-week\u003c\/li\u003e\n\u003cli\u003eanyone washing less often to protect the bleach\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"100ml","offer_id":52205442203914,"sku":"MS-ICY-BLONDE-TONING-SPRAY-100ML","price":18.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/2BCB73F9-B673-43D7-9959-BED0AB4BCC59.png?v=1764696783"},{"product_id":"colour-care-shampoo","title":"milk_shake Colour Care Shampoo","description":"\u003cp\u003eA gentle milk-protein cleanse for coloured hair, so your colour lasts further between salon visits.\u003c\/p\u003e\n\u003cp\u003eColour Care is milk_shake's line for hair that has been coloured, and the shampoo is where the routine starts. Colour does not usually fade because of time.\u003c\/p\u003e\n\u003cp\u003eIt fades because of washing, and a shampoo that cleans too hard opens the cuticle and lets pigment out with the water.\u003c\/p\u003e\n\u003cp\u003eThis is the milkshake shampoo for coloured and highlighted hair that has started to go dull between salon visits.\u003c\/p\u003e\n\u003cp\u003eIt cleanses gently, with milk and wheat proteins going back in as it works, so the hair keeps the structure that holds tone in the first place. The saving is not dramatic in one wash.\u003c\/p\u003e\n\u003cp\u003eIt shows up in how far you get before the colour needs redoing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecoloured, highlighted and balayaged hair\u003c\/li\u003e\n\u003cli\u003ebox colour that is going brassy\u003c\/li\u003e\n\u003cli\u003eanyone stretching the gap between appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePairs with:\u003c\/strong\u003e Colour Care Conditioner at every wash, and the Colour Care Mask once a week.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52617774792970,"sku":"MS-COLOUR-CARE-SHAMPOO-300ML","price":20.95,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":52617774760202,"sku":"MS-COLOUR-CARE-SHAMPOO-50ML","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/milk-shake-color-maintainer-shampoo.png?v=1771948627"},{"product_id":"colour-care-conditioner","title":"Milk_Shake Colour Care Conditioner","description":"\u003cp\u003eThe second step for coloured hair: puts the slip back and closes the cuticle before it dries.\u003c\/p\u003e\n\u003cp\u003eThe second step in the Colour Care routine.\u003c\/p\u003e\n\u003cp\u003eWhere the shampoo cleans without stripping, the conditioner puts the slip and the wheat proteins back, and closes the cuticle down again before the hair dries.\u003c\/p\u003e\n\u003cp\u003eThat last part is what protects the colour.\u003c\/p\u003e\n\u003cp\u003eAn open cuticle is what lets pigment escape and what makes coloured hair look dull rather than glossy, so the two steps only really work as a pair.\u003c\/p\u003e\n\u003cp\u003eIt detangles as it goes, which matters on colour-treated hair because it is more fragile wet than it was before it was lifted.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecoloured and highlighted hair\u003c\/li\u003e\n\u003cli\u003ehair that tangles after colouring\u003c\/li\u003e\n\u003cli\u003elengths that have gone rough or dry at the ends\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52617077883146,"sku":"MS-COLOUR-CARE-CONDITIONER-300ML","price":22.15,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":52617077850378,"sku":"MS-COLOUR-CARE-CONDITIONER-50ML","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/IMG-0546.webp?v=1771260840"},{"product_id":"colour-care-mask","title":"Milk_Shake Colour Care Mask","description":"\u003cp\u003eThe weekly deep treatment for coloured hair, for when shampoo and conditioner are not holding the ends.\u003c\/p\u003e\n\u003cp\u003eThe weekly step in the Colour Care routine. 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