{"title":"Curls \u0026 Waves","description":"\u003cp\u003eCurls behave differently from straight hair, and most high-street shampoo is built for straight hair.\u003c\/p\u003e\n\u003cp\u003eStrong detergents strip the natural oils curls depend on for slip and pattern, and stripped curls frizz, drop out and start behaving like hair that has had a bad day.\u003c\/p\u003e\n\u003cp\u003eThe milkshake (milk_shake) \u003cstrong\u003eCurl Passion\u003c\/strong\u003e line is built the other way round.\u003c\/p\u003e\n\u003cp\u003eThe conditioner and leave-in are light enough to define the curl without weighing it flat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhipped Cream Leave-in Foam\u003c\/strong\u003e is the one to reach for if your curls are looser or your hair is fine, because it is a foam rather than a cream.\u003c\/p\u003e\n\u003cp\u003eIf you are new to this: soak the hair properly before shampoo goes near it, shampoo the scalp only, detangle in the shower with conditioner still in, and dry with a cotton t-shirt rather than a towel.\u003c\/p\u003e\n\u003cp\u003eThose four habits change more than any product does.\u003c\/p\u003e","products":[{"product_id":"milk-shake-whipped-cream-leave-in-foam","title":"Milk_Shake Whipped Cream Leave-in Foam","description":"\u003cp\u003eA milk-protein leave-in in foam form: light enough for fine hair, enough moisture to stop frizz.\u003c\/p\u003e\n\u003cp\u003eA milk-protein leave-in in foam form.\u003c\/p\u003e\n\u003cp\u003eIt detangles and controls frizz like a leave-in spray, but the foam texture spreads further and sits lighter, which is what makes it usable on hair that heavier products flatten.\u003c\/p\u003e\n\u003cp\u003eFrizz is mostly hair looking for moisture from the air.\u003c\/p\u003e\n\u003cp\u003ePut the moisture in before it dries and it stops going looking, which is why a leave-in beats a serum applied afterwards for anti frizz on normal to dry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest 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dry.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52205407600906,"sku":"MS-CURL-PASSION-SHAMPOO-300ML","price":23.25,"currency_code":"GBP","in_stock":true},{"title":"10ml","offer_id":52205407666442,"sku":"MS-CURL-PASSION-SHAMPOO-10ML","price":2.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/45C56A2A-CEB2-4620-9C93-E671987C8359.png?v=1764694895"},{"product_id":"milk-shake-curl-passion-conditioner","title":"Milk_Shake Curl Passion Conditioner","description":"\u003cp\u003eMid-weight conditioning for curls: enough slip to detangle, not enough weight to drop the curl.\u003c\/p\u003e\n\u003cp\u003eThe second step in the Curl Passion routine, and a mid-weight one on purpose.\u003c\/p\u003e\n\u003cp\u003eCurls need more moisture than straight hair and tolerate less weight, so a conditioner for curls is a balancing act rather than a question of how rich it is.\u003c\/p\u003e\n\u003cp\u003eThis one is paraben-free and sits in the middle: enough slip to detangle without breaking the pattern, not so much that the curl drops by the afternoon.\u003c\/p\u003e\n\u003cp\u003eDetangling here rather than on dry hair is the single biggest thing you can do to stop breakage in curly hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ewaves and curls\u003c\/li\u003e\n\u003cli\u003ehair that tangles at the nape\u003c\/li\u003e\n\u003cli\u003ecurls that go flat under heavier 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300ml.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52205432045834,"sku":"MS-CURL-PASSION-SET-300ML","price":62.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/8B870E39-CAF2-4C21-9B2E-3BFC26F0F0AA.png?v=1764697501"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/collections\/wavy-and-curls-square-hd_ce065877-0d51-46a4-a6be-9c02b51ac69c.png?v=1778349925","url":"https:\/\/innatebeauty.co.uk\/collections\/curls-waves.oembed","provider":"Innate Beauty","version":"1.0","type":"link"}