{"title":"Frizz Control","description":"\u003cp\u003eFrizz is not hair misbehaving, it is hair that is thirsty. A dry cuticle lifts to pull moisture out of the air, and that is what causes frizzy hair.\u003c\/p\u003e\n\u003cp\u003eSo the anti frizz hair products worth buying put moisture back in and keep the cuticle closed.\u003c\/p\u003e\n\u003cp\u003eThe milkshake (milk_shake) frizz control picks are below. The full guide, hard water included, sits under the products.\u003c\/p\u003e","products":[{"product_id":"milk-shake-leave-in-conditioner-350ml","title":"Milk_Shake Leave In Conditioner","description":"\u003cp\u003eThe everyday detangling spray, and the cheapest way to stop breakage on wet hair.\u003c\/p\u003e\n\u003cp\u003eThe everyday detangling spray in the milk_shake range, built on the milk proteins the brand is named for. No rinsing, no weight, and it goes on wet hair straight out of the shower.\u003c\/p\u003e\n\u003cp\u003eThe reason to have one is not softness, it is breakage. Hair is at its most fragile wet, and combing through it dry or wet without slip is where most day-to-day damage actually happens.\u003c\/p\u003e\n\u003cp\u003eThis is the cheapest step in any routine that stops that.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eall hair types\u003c\/li\u003e\n\u003cli\u003ehair that tangles\u003c\/li\u003e\n\u003cli\u003elong hair\u003c\/li\u003e\n\u003cli\u003echildren's hair\u003c\/li\u003e\n\u003cli\u003eanyone brushing wet hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"350ml","offer_id":52205017399562,"sku":"MS-LEAVE-IN-CONDITIONER-350ML","price":23.25,"currency_code":"GBP","in_stock":true},{"title":"75ml","offer_id":52623945269514,"sku":"MS-LEAVE-IN-CONDITIONER-75ML","price":7.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/IMG-0585.webp?v=1772010684"},{"product_id":"milk-shake-whipped-cream-leave-in-foam","title":"Milk_Shake Whipped Cream Leave-in Foam","description":"\u003cp\u003eA milk-protein leave-in in foam form: light enough for fine hair, enough moisture to stop frizz.\u003c\/p\u003e\n\u003cp\u003eA milk-protein leave-in in foam form.\u003c\/p\u003e\n\u003cp\u003eIt detangles and controls frizz like a leave-in spray, but the foam texture spreads further and sits lighter, which is what makes it usable on hair that heavier products flatten.\u003c\/p\u003e\n\u003cp\u003eFrizz is mostly hair looking for moisture from the air.\u003c\/p\u003e\n\u003cp\u003ePut the moisture in before it dries and it stops going looking, which is why a leave-in beats a serum applied afterwards for anti frizz on normal to dry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003enormal to dry hair\u003c\/li\u003e\n\u003cli\u003efrizz-prone lengths\u003c\/li\u003e\n\u003cli\u003efine hair that creams weigh down\u003c\/li\u003e\n\u003cli\u003ewaves that need softening rather than holding\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"200ml","offer_id":52205292159242,"sku":"MS-WHIPPED-CREAM-LEAVE-IN-FOAM-200ML","price":23.25,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":52205292192010,"sku":"MS-WHIPPED-CREAM-LEAVE-IN-FOAM-50ML","price":9.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/IMG-0598.webp?v=1771961229"},{"product_id":"milk-shake-curl-passion-shampoo","title":"Milk_Shake Curl Passion Shampoo","description":"\u003cp\u003eA shampoo for curls and waves, and the first step of the Curl Passion routine.\u003c\/p\u003e\n\u003cp\u003eCurl Passion is milk_shake's line for curls and waves, and this is the shampoo it starts with.\u003c\/p\u003e\n\u003cp\u003eCurls are dry by design.\u003c\/p\u003e\n\u003cp\u003eThe bends in the hair stop the scalp's own oil travelling down the length, so a curly hair shampoo has a harder job than a straight one, and cleaning gently is most of it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ewaves through to tight curls\u003c\/li\u003e\n\u003cli\u003efrizz-prone hair\u003c\/li\u003e\n\u003cli\u003ecurls that have gone limp from over-washing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePairs with:\u003c\/strong\u003e Curl Passion Conditioner, then the Leave-In on wet hair before you dry.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52205407600906,"sku":"MS-CURL-PASSION-SHAMPOO-300ML","price":23.25,"currency_code":"GBP","in_stock":true},{"title":"10ml","offer_id":52205407666442,"sku":"MS-CURL-PASSION-SHAMPOO-10ML","price":2.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/45C56A2A-CEB2-4620-9C93-E671987C8359.png?v=1764694895"},{"product_id":"milk-shake-curl-passion-conditioner","title":"Milk_Shake Curl 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that go flat under heavier products\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52205419626762,"sku":"MS-CURL-PASSION-CONDITIONER-300ML","price":24.35,"currency_code":"GBP","in_stock":true},{"title":"10ml","offer_id":52205419692298,"sku":"MS-CURL-PASSION-CONDITIONER-10ML","price":2.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/74E277CB-78CA-400D-9FAA-A1A7014E0486.png?v=1764695194"},{"product_id":"milk-shake-curl-passion-leave-in-conditioner","title":"Milk_Shake Curl Passion Leave in Conditioner","description":"\u003cp\u003eThe no-rinse step that decides what your curls look like once they are dry.\u003c\/p\u003e\n\u003cp\u003eIt is weightless, which is what lets you use it at every wash without the build-up that flattens a curl pattern by day three.\u003c\/p\u003e\n\u003cp\u003eA leave in conditioner for curly hair is doing something a rinse-out cannot.\u003c\/p\u003e\n\u003cp\u003eIt stays in the hair through the drying, which is when the curl actually sets, so it is holding moisture at the exact moment frizz would otherwise form.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003edry curls\u003c\/li\u003e\n\u003cli\u003efrizz on wash day\u003c\/li\u003e\n\u003cli\u003ecurls that lose definition overnight\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52205423198474,"sku":"MS-CURL-PASSION-LEAVE-IN-CONDITIONER-300ML","price":23.25,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":52622347272458,"sku":"MS-CURL-PASSION-LEAVE-IN-CONDITIONER-50ML","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/57EF6668-D824-4C00-9EB7-0519E3C8CFE9.png?v=1764697418"},{"product_id":"milk-shake-curl-passion-set","title":"Milk_Shake Curl 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300ml.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52205432045834,"sku":"MS-CURL-PASSION-SET-300ML","price":62.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/8B870E39-CAF2-4C21-9B2E-3BFC26F0F0AA.png?v=1764697501"},{"product_id":"milk-shake-insta-lotion","title":"Milk_Shake INSTA.LOTION","description":"\u003cp\u003eAn instant conditioning lotion for the days when hair is rough and there is no time for a mask.\u003c\/p\u003e\n\u003cp\u003eAn instant conditioning lotion for hair that needs help right now rather than over a routine.\u003c\/p\u003e\n\u003cp\u003eIt goes on, it detangles, and it goes into the hair rather than sitting on it, which is what the name is pointing at.\u003c\/p\u003e\n\u003cp\u003eFrizz and knots on dry, damaged hair are the same problem showing up two ways, and both come down to moisture that is not there.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest 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heat-styles\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"150ml","offer_id":53555772129546,"sku":null,"price":23.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/flower_vibes_incredible_milk_-_150ml.png?v=1787583601"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/collections\/frizz-control_bdd146ff-5c2c-4fa6-b690-27ac88d0548b.png?v=1778349929","url":"https:\/\/innatebeauty.co.uk\/collections\/frizz-control.oembed","provider":"Innate Beauty","version":"1.0","type":"link"}