{"title":"Milk_shake Shampoo","description":"\u003cp\u003eEvery milkshake shampoo we stock, across five ranges. They differ by what the wash is meant to do, not by how much they clean.\u003c\/p\u003e","products":[{"product_id":"milk-shake-icy-blonde-duo-shampoo","title":"Milk_Shake Icy Blonde Shampoo","description":"\u003cp\u003eBlack pigment, not purple, for blonde that has gone orange rather than yellow.\u003c\/p\u003e\n\u003cp\u003eIcy Blonde is the strongest toning line milk_shake makes, and it is pigmented with carbon black rather than purple. That is the whole point of it. Purple cancels yellow.\u003c\/p\u003e\n\u003cp\u003eBlack goes further and knocks back the orange and the warmth underneath, which is what actually shows up in very light blonde as it grows out.\u003c\/p\u003e\n\u003cp\u003eUse it when purple shampoo has stopped being enough.\u003c\/p\u003e\n\u003cp\u003eIt is built for platinum, ash and ultra-light blonde, and it is strong, so it belongs in the routine once or twice a week rather than at every wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eplatinum and ash blonde\u003c\/li\u003e\n\u003cli\u003ebleached hair going brassy or orange\u003c\/li\u003e\n\u003cli\u003eblondes who find purple shampoo no longer shifts it\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52205028835594,"sku":"MS-ICY-BLONDE-SHAMPOO-300ML","price":22.15,"currency_code":"GBP","in_stock":true},{"title":"70ml","offer_id":52205033324810,"sku":"MS-ICY-BLONDE-SHAMPOO-70ML","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/IMG-0411.png?v=1764687274"},{"product_id":"milk-shake-silver-shine-shampoo","title":"Milk_Shake Silver Shine Shampoo","description":"\u003cp\u003eThe violet shampoo for grey, silver and cool blonde hair drifting yellow.\u003c\/p\u003e\n\u003cp\u003eThe violet-pigmented shampoo in milk_shake's Silver Shine line, infused with berry extract.\u003c\/p\u003e\n\u003cp\u003eThis is the classic purple shampoo job: violet sits opposite yellow, so it cancels the yellow cast that lightened and grey hair drifts into.\u003c\/p\u003e\n\u003cp\u003eIt is the right strength for cool blondes, greys and white hair that need regular upkeep rather than heavy correction.\u003c\/p\u003e\n\u003cp\u003eIf your hair is going orange rather than yellow, Icy Blonde is the stronger line to reach for. If it is going brassy-yellow, this is the one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecool and natural blondes\u003c\/li\u003e\n\u003cli\u003egrey and white hair\u003c\/li\u003e\n\u003cli\u003ehighlights going yellow\u003c\/li\u003e\n\u003cli\u003esilver hair losing its brightness\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52205249757450,"sku":"MS-SILVER-SHINE-SHAMPOO-300ML","price":22.15,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":52205249822986,"sku":"MS-SILVER-SHINE-SHAMPOO-50ML","price":7.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/C66C2AC4-11CE-4A73-B0AE-859DA9BE42DE.png?v=1764691877"},{"product_id":"milk-shake-curl-passion-shampoo","title":"Milk_Shake Curl Passion Shampoo","description":"\u003cp\u003eA shampoo for curls and waves, and the first step of the Curl Passion routine.\u003c\/p\u003e\n\u003cp\u003eCurl Passion is milk_shake's line for curls and waves, and this is the shampoo it starts with.\u003c\/p\u003e\n\u003cp\u003eCurls are dry by design.\u003c\/p\u003e\n\u003cp\u003eThe bends in the hair stop the scalp's own oil travelling down the length, so a curly hair shampoo has a harder job than a straight one, and cleaning gently is most of it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ewaves through to tight curls\u003c\/li\u003e\n\u003cli\u003efrizz-prone hair\u003c\/li\u003e\n\u003cli\u003ecurls that have gone limp from over-washing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePairs with:\u003c\/strong\u003e Curl Passion Conditioner, then the Leave-In on wet hair before you dry.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52205407600906,"sku":"MS-CURL-PASSION-SHAMPOO-300ML","price":23.25,"currency_code":"GBP","in_stock":true},{"title":"10ml","offer_id":52205407666442,"sku":"MS-CURL-PASSION-SHAMPOO-10ML","price":2.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/45C56A2A-CEB2-4620-9C93-E671987C8359.png?v=1764694895"},{"product_id":"milk-shake-moisture-more-shampoo","title":"Milk_Shake Moisture \u0026 More Shampoo","description":"\u003cp\u003eFor hair that is dry rather than damaged, and cleans without taking it back to squeaking.\u003c\/p\u003e\n\u003cp\u003eMoisture \u0026amp; More is the line for hair that is simply dry, as opposed to damaged.\u003c\/p\u003e\n\u003cp\u003eThe two need different things: dryness is a water problem and takes moisture, damage is structural and takes protein. If your hair feels dry but does not snap, this is the right shelf.\u003c\/p\u003e\n\u003cp\u003eHair that has been over-washed reads as dry for exactly this reason, and a gentler shampoo fixes more of it than another mask will.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003edry, dull or thirsty hair\u003c\/li\u003e\n\u003cli\u003ehard-water areas\u003c\/li\u003e\n\u003cli\u003ehair that feels stripped after washing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePairs with:\u003c\/strong\u003e Moisture \u0026amp; More Conditioner at every wash.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52205484966154,"sku":"MS-MOISTURE-MORE-SHAMPOO-300ML","price":22.15,"currency_code":"GBP","in_stock":true},{"title":"70ml","offer_id":52618178232586,"sku":"MS-MOISTURE-MORE-SHAMPOO-70ML","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/IMG-0583.webp?v=1771954192"},{"product_id":"colour-care-shampoo","title":"milk_shake Colour Care Shampoo","description":"\u003cp\u003eA gentle milk-protein cleanse for coloured hair, so your colour lasts further between salon visits.\u003c\/p\u003e\n\u003cp\u003eColour Care is milk_shake's line for hair that has been coloured, and the shampoo is where the routine starts. Colour does not usually fade because of time.\u003c\/p\u003e\n\u003cp\u003eIt fades because of washing, and a shampoo that cleans too hard opens the cuticle and lets pigment out with the water.\u003c\/p\u003e\n\u003cp\u003eThis is the milkshake shampoo for coloured and highlighted hair that has started to go dull between salon visits.\u003c\/p\u003e\n\u003cp\u003eIt cleanses gently, with milk and wheat proteins going back in as it works, so the hair keeps the structure that holds tone in the first place. The saving is not dramatic in one wash.\u003c\/p\u003e\n\u003cp\u003eIt shows up in how far you get before the colour needs redoing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecoloured, highlighted and balayaged hair\u003c\/li\u003e\n\u003cli\u003ebox colour that is going brassy\u003c\/li\u003e\n\u003cli\u003eanyone stretching the gap between appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePairs with:\u003c\/strong\u003e Colour Care Conditioner at every wash, and the Colour Care Mask once a week.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52617774792970,"sku":"MS-COLOUR-CARE-SHAMPOO-300ML","price":20.95,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":52617774760202,"sku":"MS-COLOUR-CARE-SHAMPOO-50ML","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/milk-shake-color-maintainer-shampoo.png?v=1771948627"},{"product_id":"milk-shake-integrity-shampoo","title":"Milk_Shake Integrity Shampoo","description":"\u003cp\u003eThe repair shampoo for hair that snaps, splits or has stopped holding a style.\u003c\/p\u003e\n\u003cp\u003eIntegrity \u0026amp; Strength is milk_shake's repair line, and the shampoo is the first step in it.\u003c\/p\u003e\n\u003cp\u003eRepair is a different job from hydration: dryness is a water problem, but damage is structural.\u003c\/p\u003e\n\u003cp\u003eThe cuticle has been opened by bleach, heat or friction, and closing it needs protein rather than moisture.\u003c\/p\u003e\n\u003cp\u003eIt cleanses gently enough not to undo the work, which matters more than it sounds.\u003c\/p\u003e\n\u003cp\u003eA strong detergent strips the very proteins a repair routine is trying to put back, so a repair shampoo that cleans harshly is working against itself.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ebleached and highlighted hair\u003c\/li\u003e\n\u003cli\u003ehair that snaps when you brush it\u003c\/li\u003e\n\u003cli\u003esplit ends\u003c\/li\u003e\n\u003cli\u003ehair that has been heat-styled for years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePairs with:\u003c\/strong\u003e Integrity Conditioner.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"Default Title","offer_id":52565958754570,"sku":"MS-INTEGRITY-SHAMPOO-300ML","price":19.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/milk-shake-integrity-shampoo-01.jpg?v=1787746727"},{"product_id":"colour-care-flower-shampoo","title":"milk_shake Colour Care Flower Fragrance Shampoo","description":"\u003cp\u003eThe same gentle cleanse for coloured hair, vegan, and finished with a floral scent that lasts past the rinse.\u003c\/p\u003e\n\u003cp\u003eThe same gentle milk-protein cleanse as Colour Care, in milk_shake's Flower Fragrance edition.\u003c\/p\u003e\n\u003cp\u003eIt is vegan, and the difference you will actually notice is the scent: a fresh floral parfum that stays in the hair rather than disappearing at the rinse.\u003c\/p\u003e\n\u003cp\u003eThe job is unchanged. Coloured hair loses tone through washing, not through time, so a shampoo that cleans gently is the single biggest thing you control between salon visits.\u003c\/p\u003e\n\u003cp\u003eChoose this one over the standard Colour Care shampoo if you want the routine and the fragrance, rather than one or the other.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecoloured and highlighted hair\u003c\/li\u003e\n\u003cli\u003eanyone who picks their shampoo by how it smells as much as what it does\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePairs with:\u003c\/strong\u003e Colour Care Flower Fragrance Conditioner, for the full Flower routine.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"Default Title","offer_id":52993119846666,"sku":"MS-COLOUR-CARE-FLOWER-FRAGRANCE-SHAMPOO","price":18.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/flowervibescolourcareshampoo-300ml_1024x1024_2x_03d22018-3f98-4403-bd1d-30f16eb1bcbb.webp?v=1778053769"},{"product_id":"milk-shake-make-my-day-shampoo","title":"Milk_Shake Make My Day Shampoo","description":"\u003cp\u003eThe everyday shampoo, for all hair types and for people who do not want to think about it.\u003c\/p\u003e\n\u003cp\u003eCreamy, gentle, sweetly scented, and safe to use as often as you wash.\u003c\/p\u003e\n\u003cp\u003eThere is a case for a routine that is simply pleasant to use.\u003c\/p\u003e\n\u003cp\u003eA shampoo you like the smell of and can use daily is worth more in practice than a specialist one that sits unused because it is only meant for once a week.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eall hair types\u003c\/li\u003e\n\u003cli\u003edaily washing\u003c\/li\u003e\n\u003cli\u003ehouseholds sharing one bottle\u003c\/li\u003e\n\u003cli\u003eanyone who wants a straightforward shampoo that is not doing anything clever\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePairs with:\u003c\/strong\u003e Make My Day Conditioner.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":53555771900170,"sku":null,"price":22.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/makemydayshampoo300ml.png?v=1787583600"},{"product_id":"milk-shake-deep-detox-shampoo","title":"Milk_Shake Deep Detox Shampoo","description":"\u003cp\u003eA clarifying wash for every three to four weeks, to strip out what ordinary shampoo leaves behind.\u003c\/p\u003e\n\u003cp\u003eHard water is the reason most people's hair stops behaving without them changing anything.\u003c\/p\u003e\n\u003cp\u003eCopper and lead come out of the tap, settle on the hair and stay there, and the effect builds up quietly.\u003c\/p\u003e\n\u003cp\u003eColour goes flat or brassy, blondes turn dull, and conditioner stops seeming to work because it cannot reach the hair through the deposit.\u003c\/p\u003e\n\u003cp\u003eA normal shampoo is not built to shift that. This one is. It also clears product build-up and excess oil, which is the other half of the same complaint.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ehard-water areas\u003c\/li\u003e\n\u003cli\u003ecoloured hair that dulls fast\u003c\/li\u003e\n\u003cli\u003eblondes going brassy for no obvious reason\u003c\/li\u003e\n\u003cli\u003eanyone who uses a lot of styling product\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":53619147735306,"sku":null,"price":20.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/deepdetoxshampoo_300ml.png?v=1788362681"}],"url":"https:\/\/innatebeauty.co.uk\/collections\/milk-shake-shampoo.oembed","provider":"Innate Beauty","version":"1.0","type":"link"}