{"title":"Milk_shake Hair Products","description":"\u003cp\u003eEvery milkshake product we stock, in one place. Innate Beauty is an authorised UK stockist of milk_shake, so what you see here is the professional range as the brand makes it.\u003c\/p\u003e","products":[{"product_id":"milk-shake-icy-blonde-duo","title":"Milk_Shake Icy Blonde Duo","description":"\u003cp\u003eThe Icy Blonde pair, full size: the black-pigment shampoo and its matching conditioner.\u003c\/p\u003e\n\u003cp\u003eToning only holds if both halves are done. The shampoo shifts the brass, the conditioner locks the tone in and puts moisture back into hair that has been lifted hard.\u003c\/p\u003e\n\u003cp\u003eBuying them together is cheaper than buying them one at a time, and it is the way the line is meant to be used.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e platinum, ash and ultra-light blonde going brassy or orange.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e Icy Blonde Shampoo 300ml and Icy Blonde Conditioner 250ml.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"Default Title","offer_id":52138657382666,"sku":"MS-ICY-BLONDE-DUO","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/1EB911D5-C76E-44A4-AE4A-D0E3243C5528.png?v=1764689918"},{"product_id":"milk-shake-incredible-milk-12-effects","title":"Milk_Shake Incredible Milk 12 Effects","description":"\u003cp\u003eOne leave-in spray that detangles, controls frizz and protects from heat, in a single step.\u003c\/p\u003e\n\u003cp\u003eThe one product in the range that does the most jobs at once.\u003c\/p\u003e\n\u003cp\u003eIncredible Milk is a leave-in spray with twelve stated effects, and the useful shortlist is detangling, frizz control, heat protection, shine and softness, in one step before you dry.\u003c\/p\u003e\n\u003cp\u003eIt exists because most people will do one leave-in step and not three.\u003c\/p\u003e\n\u003cp\u003eIf you are only going to spray one thing on damp hair before the hairdryer, this is the one that covers the most ground, and it is the reason it is the range's best seller.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eall hair types\u003c\/li\u003e\n\u003cli\u003eanyone who heat-styles\u003c\/li\u003e\n\u003cli\u003efrizz-prone and tangly hair\u003c\/li\u003e\n\u003cli\u003eanyone who wants one bottle rather than four\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"150ml","offer_id":53555771736330,"sku":null,"price":23.25,"currency_code":"GBP","in_stock":true},{"title":"55ml","offer_id":52205090570506,"sku":"MS-INCREDIBLE-MILK-12-EFFECTS-55ML","price":7.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/IMG-0416.png?v=1764688777"},{"product_id":"milk-shake-icy-blonde-duo-shampoo","title":"Milk_Shake Icy Blonde Shampoo","description":"\u003cp\u003eBlack pigment, not purple, for blonde that has gone orange rather than yellow.\u003c\/p\u003e\n\u003cp\u003eIcy Blonde is the strongest toning line milk_shake makes, and it is pigmented with carbon black rather than purple. That is the whole point of it. Purple cancels yellow.\u003c\/p\u003e\n\u003cp\u003eBlack goes further and knocks back the orange and the warmth underneath, which is what actually shows up in very light blonde as it grows out.\u003c\/p\u003e\n\u003cp\u003eUse it when purple shampoo has stopped being enough.\u003c\/p\u003e\n\u003cp\u003eIt is built for platinum, ash and ultra-light blonde, and it is strong, so it belongs in the routine once or twice a week rather than at every wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eplatinum and ash blonde\u003c\/li\u003e\n\u003cli\u003ebleached hair going brassy or orange\u003c\/li\u003e\n\u003cli\u003eblondes who find purple shampoo no longer shifts it\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52205028835594,"sku":"MS-ICY-BLONDE-SHAMPOO-300ML","price":22.15,"currency_code":"GBP","in_stock":true},{"title":"70ml","offer_id":52205033324810,"sku":"MS-ICY-BLONDE-SHAMPOO-70ML","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/IMG-0411.png?v=1764687274"},{"product_id":"milk-shake-leave-in-conditioner-350ml","title":"Milk_Shake Leave In Conditioner","description":"\u003cp\u003eThe everyday detangling spray, and the cheapest way to stop breakage on wet hair.\u003c\/p\u003e\n\u003cp\u003eThe everyday detangling spray in the milk_shake range, built on the milk proteins the brand is named for. No rinsing, no weight, and it goes on wet hair straight out of the shower.\u003c\/p\u003e\n\u003cp\u003eThe reason to have one is not softness, it is breakage. Hair is at its most fragile wet, and combing through it dry or wet without slip is where most day-to-day damage actually happens.\u003c\/p\u003e\n\u003cp\u003eThis is the cheapest step in any routine that stops that.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eall hair types\u003c\/li\u003e\n\u003cli\u003ehair that tangles\u003c\/li\u003e\n\u003cli\u003elong hair\u003c\/li\u003e\n\u003cli\u003echildren's hair\u003c\/li\u003e\n\u003cli\u003eanyone brushing wet hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"350ml","offer_id":52205017399562,"sku":"MS-LEAVE-IN-CONDITIONER-350ML","price":23.25,"currency_code":"GBP","in_stock":true},{"title":"75ml","offer_id":52623945269514,"sku":"MS-LEAVE-IN-CONDITIONER-75ML","price":7.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/IMG-0585.webp?v=1772010684"},{"product_id":"milk-shake-icy-blonde-conditioner","title":"Milk_shake Icy Blonde Conditioner","description":"\u003cp\u003eThe pigmented second step that holds the tone and puts moisture back into heavily lifted blonde.\u003c\/p\u003e\n\u003cp\u003eThe second step in the Icy Blonde routine, and it is pigmented too.\u003c\/p\u003e\n\u003cp\u003eBleached blonde is porous, which is why it grabs tone quickly and also loses it quickly. Conditioning is not the optional half of toning.\u003c\/p\u003e\n\u003cp\u003eIt is what makes the result last past the next two washes, and it is what stops platinum hair feeling like straw.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eplatinum, ash and ultra-light blonde\u003c\/li\u003e\n\u003cli\u003ebleached hair that feels dry or rough\u003c\/li\u003e\n\u003cli\u003etone that fades within days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"250ml","offer_id":52205228785930,"sku":"MS-ICY-BLONDE-CONDITIONER-250ML","price":20.55,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":52205228851466,"sku":"MS-ICY-BLONDE-CONDITIONER-50ML","price":7.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/F73CDAAD-0171-4149-8AA3-4B495A4A4534.png?v=1764690732"},{"product_id":"milk-shake-silver-shine-shampoo","title":"Milk_Shake Silver Shine Shampoo","description":"\u003cp\u003eThe violet shampoo for grey, silver and cool blonde hair drifting yellow.\u003c\/p\u003e\n\u003cp\u003eThe violet-pigmented shampoo in milk_shake's Silver Shine line, infused with berry extract.\u003c\/p\u003e\n\u003cp\u003eThis is the classic purple shampoo job: violet sits opposite yellow, so it cancels the yellow cast that lightened and grey hair drifts into.\u003c\/p\u003e\n\u003cp\u003eIt is the right strength for cool blondes, greys and white hair that need regular upkeep rather than heavy correction.\u003c\/p\u003e\n\u003cp\u003eIf your hair is going orange rather than yellow, Icy Blonde is the stronger line to reach for. If it is going brassy-yellow, this is the one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecool and natural blondes\u003c\/li\u003e\n\u003cli\u003egrey and white hair\u003c\/li\u003e\n\u003cli\u003ehighlights going yellow\u003c\/li\u003e\n\u003cli\u003esilver hair losing its brightness\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52205249757450,"sku":"MS-SILVER-SHINE-SHAMPOO-300ML","price":22.15,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":52205249822986,"sku":"MS-SILVER-SHINE-SHAMPOO-50ML","price":7.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/C66C2AC4-11CE-4A73-B0AE-859DA9BE42DE.png?v=1764691877"},{"product_id":"milk-shake-silver-shine-conditioner","title":"Milk_Shake Silver Shine Conditioner","description":"\u003cp\u003eTinted purple, so it keeps toning while it detangles lightened and grey hair.\u003c\/p\u003e\n\u003cp\u003eLightened and grey hair is coarser and more porous than it looks, and it tangles for that reason rather than because it is long.\u003c\/p\u003e\n\u003cp\u003eToning without conditioning is why purple shampoo has a reputation for leaving hair dry. The pigment is not the problem. Doing the toning step and skipping the moisture step is.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003egrey, white, silver and cool blonde hair\u003c\/li\u003e\n\u003cli\u003elightened hair that tangles\u003c\/li\u003e\n\u003cli\u003eends that feel rough\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"250ml","offer_id":52205260407050,"sku":"MS-SILVER-SHINE-CONDITIONER-250ML","price":20.55,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":52205260505354,"sku":"MS-SILVER-SHINE-CONDITIONER-50ML","price":7.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/E4C902FD-4155-47D8-AD03-3B7DFA01BE71.png?v=1764692326"},{"product_id":"milk-shake-whipped-cream-leave-in-foam","title":"Milk_Shake Whipped Cream Leave-in Foam","description":"\u003cp\u003eA milk-protein leave-in in foam form: light enough for fine hair, enough moisture to stop frizz.\u003c\/p\u003e\n\u003cp\u003eA milk-protein leave-in in foam form.\u003c\/p\u003e\n\u003cp\u003eIt detangles and controls frizz like a leave-in spray, but the foam texture spreads further and sits lighter, which is what makes it usable on hair that heavier products flatten.\u003c\/p\u003e\n\u003cp\u003eFrizz is mostly hair looking for moisture from the air.\u003c\/p\u003e\n\u003cp\u003ePut the moisture in before it dries and it stops going looking, which is why a leave-in beats a serum applied afterwards for anti frizz on normal to dry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003enormal to dry hair\u003c\/li\u003e\n\u003cli\u003efrizz-prone lengths\u003c\/li\u003e\n\u003cli\u003efine hair that creams weigh down\u003c\/li\u003e\n\u003cli\u003ewaves that need softening rather than holding\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"200ml","offer_id":52205292159242,"sku":"MS-WHIPPED-CREAM-LEAVE-IN-FOAM-200ML","price":23.25,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":52205292192010,"sku":"MS-WHIPPED-CREAM-LEAVE-IN-FOAM-50ML","price":9.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/IMG-0598.webp?v=1771961229"},{"product_id":"milk-shake-silver-shine-whipped-cream","title":"Milk_Shake Silver Shine Whipped Cream","description":"\u003cp\u003eA violet-pigmented leave-in foam, so the toning carries on after the wash rather than stopping at the rinse. It is weightless, which is what lets you use it on fine grey and blonde hair without flattening it.\u003c\/p\u003e\n\u003cp\u003eThis is the step that keeps the result between washes.\u003c\/p\u003e\n\u003cp\u003eGrey and lightened hair picks up yellow from hard water, heat and daylight, and a toning shampoo once a week only holds so long against that. Conditioning goes in at the same time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003egrey, white and cool blonde hair\u003c\/li\u003e\n\u003cli\u003etone that drifts yellow between washes\u003c\/li\u003e\n\u003cli\u003efine hair that heavier products weigh down\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"200ml","offer_id":52205341966602,"sku":"MS-SILVER-SHINE-WHIPPED-CREAM-200ML","price":23.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/F5F42A1F-9594-4EF5-9718-53994E38813F.png?v=1764694275"},{"product_id":"milk-shake-silver-shine-duo","title":"Milk_Shake Silver Shine Duo","description":"\u003cp\u003eThe Silver Shine pair, full size: the violet shampoo and its matching conditioner.\u003c\/p\u003e\n\u003cp\u003eThe two steps are one job. The shampoo cancels the yellow, the conditioner keeps the tone and puts back the softness that toning on its own can cost you.\u003c\/p\u003e\n\u003cp\u003eThis is the standard upkeep routine for grey, silver and cool blonde hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003egrey and white hair\u003c\/li\u003e\n\u003cli\u003ecool and natural blondes\u003c\/li\u003e\n\u003cli\u003ehighlights going yellow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e Silver Shine Shampoo 300ml and Silver Shine Conditioner 250ml.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"Default Title","offer_id":52205352124682,"sku":"MS-SILVER-SHINE-DUO","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/IMG-0601.webp?v=1772010671"},{"product_id":"milk-shake-curl-passion-shampoo","title":"Milk_Shake Curl Passion Shampoo","description":"\u003cp\u003eA shampoo for curls and waves, and the first step of the Curl Passion routine.\u003c\/p\u003e\n\u003cp\u003eCurl Passion is milk_shake's line for curls and waves, and this is the shampoo it starts with.\u003c\/p\u003e\n\u003cp\u003eCurls are dry by design.\u003c\/p\u003e\n\u003cp\u003eThe bends in the hair stop the scalp's own oil travelling down the length, so a curly hair shampoo has a harder job than a straight one, and cleaning gently is most of it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ewaves through to tight curls\u003c\/li\u003e\n\u003cli\u003efrizz-prone hair\u003c\/li\u003e\n\u003cli\u003ecurls that have gone limp from over-washing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePairs with:\u003c\/strong\u003e Curl Passion Conditioner, then the Leave-In on wet hair before you dry.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52205407600906,"sku":"MS-CURL-PASSION-SHAMPOO-300ML","price":23.25,"currency_code":"GBP","in_stock":true},{"title":"10ml","offer_id":52205407666442,"sku":"MS-CURL-PASSION-SHAMPOO-10ML","price":2.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/45C56A2A-CEB2-4620-9C93-E671987C8359.png?v=1764694895"},{"product_id":"milk-shake-curl-passion-conditioner","title":"Milk_Shake Curl Passion Conditioner","description":"\u003cp\u003eMid-weight conditioning for curls: enough slip to detangle, not enough weight to drop the curl.\u003c\/p\u003e\n\u003cp\u003eThe second step in the Curl Passion routine, and a mid-weight one on purpose.\u003c\/p\u003e\n\u003cp\u003eCurls need more moisture than straight hair and tolerate less weight, so a conditioner for curls is a balancing act rather than a question of how rich it is.\u003c\/p\u003e\n\u003cp\u003eThis 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