{"title":"Our Picks","description":"\u003cp\u003eA short list rather than a long one. These are the milkshake (milk_shake) products we would put in your hands first if you walked in and asked where to start.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour Care Mask\u003c\/strong\u003e because a weekly deep treatment does more for coloured hair than most people expect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurl Passion Set\u003c\/strong\u003e because the curl routine works better as a set than as three separate decisions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIcy Blonde Duo\u003c\/strong\u003e because brassiness is the single most common complaint we hear from blondes, and most people are reaching for the wrong pigment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLeave In Conditioner\u003c\/strong\u003e because it is the one product almost everybody benefits from and almost nobody buys first.\u003c\/p\u003e\n\u003cp\u003eInnate Beauty is an authorised UK milk_shake stockist. If you would rather have a routine built around your own hair, the 60-second quiz does that for free.\u003c\/p\u003e","products":[{"product_id":"milk-shake-icy-blonde-duo","title":"Milk_Shake Icy Blonde Duo","description":"\u003cp\u003eThe Icy Blonde pair, full size: the black-pigment shampoo and its matching conditioner.\u003c\/p\u003e\n\u003cp\u003eToning only holds if both halves are done. The shampoo shifts the brass, the conditioner locks the tone in and puts moisture back into hair that has been lifted hard.\u003c\/p\u003e\n\u003cp\u003eBuying them together is cheaper than buying them one at a time, and it is the way the line is meant to be used.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e platinum, ash and ultra-light blonde going brassy or orange.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e Icy Blonde Shampoo 300ml and Icy Blonde Conditioner 250ml.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"Default Title","offer_id":52138657382666,"sku":"MS-ICY-BLONDE-DUO","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/1EB911D5-C76E-44A4-AE4A-D0E3243C5528.png?v=1764689918"},{"product_id":"milk-shake-leave-in-conditioner-350ml","title":"Milk_Shake Leave In Conditioner","description":"\u003cp\u003eThe everyday detangling spray, and the cheapest way to stop breakage on wet hair.\u003c\/p\u003e\n\u003cp\u003eThe everyday detangling spray in the milk_shake range, built on the milk proteins the brand is named for. No rinsing, no weight, and it goes on wet hair straight out of the shower.\u003c\/p\u003e\n\u003cp\u003eThe reason to have one is not softness, it is breakage. Hair is at its most fragile wet, and combing through it dry or wet without slip is where most day-to-day damage actually happens.\u003c\/p\u003e\n\u003cp\u003eThis is the cheapest step in any routine that stops that.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eall hair types\u003c\/li\u003e\n\u003cli\u003ehair that tangles\u003c\/li\u003e\n\u003cli\u003elong hair\u003c\/li\u003e\n\u003cli\u003echildren's hair\u003c\/li\u003e\n\u003cli\u003eanyone brushing wet hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"350ml","offer_id":52205017399562,"sku":"MS-LEAVE-IN-CONDITIONER-350ML","price":23.25,"currency_code":"GBP","in_stock":true},{"title":"75ml","offer_id":52623945269514,"sku":"MS-LEAVE-IN-CONDITIONER-75ML","price":7.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/IMG-0585.webp?v=1772010684"},{"product_id":"milk-shake-curl-passion-set","title":"Milk_Shake Curl Passion Set","description":"\u003cp\u003eThe full Curl Passion routine in one box: Shampoo, Conditioner and Leave-In Conditioner, each 300ml.\u003c\/p\u003e\n\u003cp\u003eThe three are built to work in sequence.\u003c\/p\u003e\n\u003cp\u003eThe shampoo cleans, the conditioner puts the moisture back without the weight, and the leave-in holds it all through the dry.\u003c\/p\u003e\n\u003cp\u003eMost curl routines fail at the third step, because it is the one people leave out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ewaves through to tight curls\u003c\/li\u003e\n\u003cli\u003efrizz-prone hair\u003c\/li\u003e\n\u003cli\u003eanyone starting a proper curl routine rather than buying one product at a time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e Curl Passion Shampoo 300ml, Curl Passion Conditioner 300ml, Curl Passion Leave-In Conditioner 300ml.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52205432045834,"sku":"MS-CURL-PASSION-SET-300ML","price":62.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/8B870E39-CAF2-4C21-9B2E-3BFC26F0F0AA.png?v=1764697501"},{"product_id":"colour-care-mask","title":"Milk_Shake Colour Care Mask","description":"\u003cp\u003eThe weekly deep treatment for coloured hair, for when shampoo and conditioner are not holding the ends.\u003c\/p\u003e\n\u003cp\u003eThe weekly step in the Colour Care routine. Shampoo and conditioner hold the ground between washes.\u003c\/p\u003e\n\u003cp\u003eThe mask is the one that puts real depth of moisture and protein back into hair that colouring has left porous.\u003c\/p\u003e\n\u003cp\u003eColoured hair takes product in quickly and lets it go quickly, which is why one deep treatment never holds and a weekly habit does.\u003c\/p\u003e\n\u003cp\u003eTen minutes once a week does more for how long your colour lasts than anything you can do on the day it is done.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecoloured, highlighted and bleached hair\u003c\/li\u003e\n\u003cli\u003eends that feel rough or chewed\u003c\/li\u003e\n\u003cli\u003ecolour that fades fast\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"200ml","offer_id":52616918991114,"sku":"MS-COLOUR-CARE-MASK-200ML","price":18.89,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":52616919023882,"sku":"MS-COLOUR-CARE-MASK-500ML","price":32.36,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":52623896543498,"sku":"MS-COLOUR-CARE-MASK-50ML","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/IMG-0547.webp?v=1771261443"},{"product_id":"milk-shake-integrity-shampoo","title":"Milk_Shake Integrity Shampoo","description":"\u003cp\u003eThe repair shampoo for hair that snaps, splits or has stopped holding a style.\u003c\/p\u003e\n\u003cp\u003eIntegrity \u0026amp; Strength is milk_shake's repair line, and the shampoo is the first step in it.\u003c\/p\u003e\n\u003cp\u003eRepair is a different job from hydration: dryness is a water problem, but damage is structural.\u003c\/p\u003e\n\u003cp\u003eThe cuticle has been opened by bleach, heat or friction, and closing it needs protein rather than moisture.\u003c\/p\u003e\n\u003cp\u003eIt cleanses gently enough not to undo the work, which matters more than it sounds.\u003c\/p\u003e\n\u003cp\u003eA strong detergent strips the very proteins a repair routine is trying to put back, so a repair shampoo that cleans harshly is working against itself.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ebleached and highlighted hair\u003c\/li\u003e\n\u003cli\u003ehair that snaps when you brush it\u003c\/li\u003e\n\u003cli\u003esplit ends\u003c\/li\u003e\n\u003cli\u003ehair that has been heat-styled for years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePairs with:\u003c\/strong\u003e Integrity Conditioner.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"Default Title","offer_id":52565958754570,"sku":"MS-INTEGRITY-SHAMPOO-300ML","price":19.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/milk-shake-integrity-shampoo-01.jpg?v=1787746727"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/collections\/hair-care-collection-hero.webp?v=1786633796","url":"https:\/\/innatebeauty.co.uk\/collections\/stylist-picks.oembed","provider":"Innate Beauty","version":"1.0","type":"link"}