{"product_id":"milk-shake-icy-blonde-conditioner","title":"Milk_shake Icy Blonde Conditioner","description":"\u003cp\u003eThe pigmented second step that holds the tone and puts moisture back into heavily lifted blonde.\u003c\/p\u003e\n\u003cp\u003eThe second step in the Icy Blonde routine, and it is pigmented too.\u003c\/p\u003e\n\u003cp\u003eBleached blonde is porous, which is why it grabs tone quickly and also loses it quickly. Conditioning is not the optional half of toning.\u003c\/p\u003e\n\u003cp\u003eIt is what makes the result last past the next two washes, and it is what stops platinum hair feeling like straw.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eplatinum, ash and ultra-light blonde\u003c\/li\u003e\n\u003cli\u003ebleached hair that feels dry or rough\u003c\/li\u003e\n\u003cli\u003etone that fades within days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"250ml","offer_id":52205228785930,"sku":"MS-ICY-BLONDE-CONDITIONER-250ML","price":20.55,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":52205228851466,"sku":"MS-ICY-BLONDE-CONDITIONER-50ML","price":7.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/F73CDAAD-0171-4149-8AA3-4B495A4A4534.png?v=1764690732","url":"https:\/\/innatebeauty.co.uk\/products\/milk-shake-icy-blonde-conditioner","provider":"Innate Beauty","version":"1.0","type":"link"}