{"product_id":"milk-shake-icy-blonde-duo-shampoo","title":"Milkshake Icy Blonde Shampoo","description":"\u003cp\u003eMilkshake Icy Blonde: black pigment, not purple, for blonde that has gone orange rather than yellow.\u003c\/p\u003e\n\u003cp\u003eIcy Blonde is the strongest toning line milk_shake makes, and it is pigmented with carbon black rather than purple. That is the whole point of it. Purple cancels yellow.\u003c\/p\u003e\n\u003cp\u003eBlack goes further and knocks back the orange and the warmth underneath, which is what actually shows up in very light blonde as it grows out.\u003c\/p\u003e\n\u003cp\u003eUse it when purple shampoo has stopped being enough.\u003c\/p\u003e\n\u003cp\u003eIt is built for platinum, ash and ultra-light blonde, and it is strong, so it belongs in the routine once or twice a week rather than at every wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eplatinum and ash blonde\u003c\/li\u003e\n\u003cli\u003ebleached hair going brassy or orange\u003c\/li\u003e\n\u003cli\u003eblondes who find purple shampoo no longer shifts it\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eQuestions about Milkshake Icy Blonde\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does Milkshake Icy Blonde shampoo do?\u003c\/strong\u003e\u003cbr\u003eIt cleans and tones in the same wash. Its black pigment neutralises the yellow and orange that show up in blonde, bleached, grey and lightened hair, and brings out cool, ash and icy shades. milk_shake says it cleanses without stripping the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs icy blonde the same as platinum blonde?\u003c\/strong\u003e\u003cbr\u003eNot quite. Platinum is the palest blonde; icy blonde is a very light blonde with a cool, silvery tone and no warmth. This shampoo is made to keep either one cool rather than yellow or orange.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHas Milkshake Icy Blonde been discontinued?\u003c\/strong\u003e\u003cbr\u003eNo. milk_shake still makes the Icy Blond range, and you can buy the shampoo here alongside the \u003ca href=\"\/products\/milk-shake-icy-blonde-conditioner\"\u003eMilkshake Icy Blonde Conditioner\u003c\/a\u003e, the \u003ca href=\"\/products\/milk-shake-icy-blonde-duo\"\u003eMilkshake Icy Blonde Duo\u003c\/a\u003e and the \u003ca href=\"\/products\/milk-shake-icy-blonde-toning-spray\"\u003eMilkshake Icy Blonde Toning Spray\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat do people say about it?\u003c\/strong\u003e\u003cbr\u003eOn milk_shake's own review pages it averages 4.6 out of 5 from 185 reviews. Most mention a cooler, brighter tone on blonde and grey hair. Some with very light platinum hair found it too dark or drying, so start with a shorter time on the hair.\u003c\/p\u003e","brand":"Milk_shake","offers":[{"title":"300ml","offer_id":52205028835594,"sku":"MS-ICY-BLONDE-SHAMPOO-300ML","price":17.95,"currency_code":"GBP","in_stock":true},{"title":"70ml","offer_id":52205033324810,"sku":"MS-ICY-BLONDE-SHAMPOO-70ML","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/milk-shake-icy-blonde-shampoo.png?v=1790329568","url":"https:\/\/innatebeauty.co.uk\/products\/milk-shake-icy-blonde-duo-shampoo","provider":"Innate Beauty","version":"1.0","type":"link"}