{"product_id":"milk-shake-icy-blonde-toning-spray","title":"Milk_Shake Icy Blonde Toning Spray","description":"\u003cp\u003eKnocks warmth out of light blonde between washes, with no water and no second wash.\u003c\/p\u003e\n\u003cp\u003eThe between-washes step.\u003c\/p\u003e\n\u003cp\u003eIts toning dyes are violet and blue rather than the line's black pigment, and it goes on without water and stays in, so you can knock back warmth on a day you were not planning to wash your hair.\u003c\/p\u003e\n\u003cp\u003eBrass does not wait for wash day.\u003c\/p\u003e\n\u003cp\u003eLight blonde picks up warmth from hard water, heat styling and sunlight, and this is the way to correct it without another wash, which on bleached hair is a cost in itself.\u003c\/p\u003e\n\u003cp\u003eMilk protein conditioning goes in alongside the pigment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eultra-light and platinum blonde\u003c\/li\u003e\n\u003cli\u003etone that drifts warm mid-week\u003c\/li\u003e\n\u003cli\u003eanyone washing less often to protect the bleach\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milk_shake","offers":[{"title":"100ml","offer_id":52205442203914,"sku":"MS-ICY-BLONDE-TONING-SPRAY-100ML","price":18.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3730\/9962\/files\/2BCB73F9-B673-43D7-9959-BED0AB4BCC59.png?v=1764696783","url":"https:\/\/innatebeauty.co.uk\/products\/milk-shake-icy-blonde-toning-spray","provider":"Innate Beauty","version":"1.0","type":"link"}