Milk_shake

Milk_Shake Curl Passion Shampoo

A shampoo for curls and waves, and the first step of the Curl Passion routine.

★★★★★ 4.5(24 reviews)

£23.25

Pre-order: 10ml only The 10ml is dispatched by Wednesday 23 September, at 10% off for the wait, and a full refund if we miss it. Every other size ships as normal.

Key Ingredients

Milk protein

Strengthens & repairs

Babassu oil

Repairs & hydrates

Pracaxi oil

Repairs & smooths

Quinoa protein

Fortifies hair fibre

Blueberry extract

Antioxidant protection

Milk protein

Strengthens & repairs

One-time purchase

£23.25

One-time purchase

£2.29

Curl Passion is milk_shake's line for curls and waves, and this is the shampoo it starts with.

Curls are dry by design.

The bends in the hair stop the scalp's own oil travelling down the length, so a curly hair shampoo has a harder job than a straight one, and cleaning gently is most of it.

Best for

waves through to tight curls
frizz-prone hair
curls that have gone limp from over-washing

Pairs with: Curl Passion Conditioner, then the Leave-In on wet hair before you dry.

Thoroughly and completely saturate the curls with lukewarm water, allowing it to run continuously to ensure total core saturation.
Distribute the specialized shampoo evenly over the damp scalp and lather gently, strictly avoiding vigorous rubbing on the fragile mid-lengths and ends.
Rinse thoroughly and exhaustively, confidently allowing the cascading suds to safely cleanse the lower lengths as they wash out.
Repeat the cleansing process only if severe product buildup is detected, then proceed with milk_shake Curl Passion Conditioner.

Pro tip: Always "scrub" the scalp exclusively in a linear, back-and-forth motion rather than in traditional circles to entirely prevent catastrophic mechanical tangling at the root.

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Chloride, Glycerin, Glycol Distearate, Polyquaternium-28, Laureth-4, Hydrolyzed, Milk Protein, Hydrolyzed Quinoa, Helianthus Annuus (Sunflower) Seed Extract, Citrus Limon (Lemon) Fruit Extract, Vaccinium Myrtillus Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Orbignya Oleifera Seed Oil, Pentaclethra Macroloba Seed Oil, Parfum (Fragrance), Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Citric Acid, Sodium Benzoate, Potassium Sorbate, Butylene Glycol, Benzyl Alcohol, Phenoxyethanol, Glycine, Sodium Lactate, Sodium Citrate, Tocopherol, Benzyl Benzoate, Hexyl Cinnamal, Limonene, Caprylyl Glycol.

We want you to love your Milk_shake products as much as we do. However, if you change your mind, we are happy to help.

Return Policy
You have 14 days from the date of delivery to return your items.

Due to the nature of haircare and hygiene standards, we can only accept returns for items that are unopened, unused, and in their original packaging with the seal intact.

How to Return

Contact our support team at support@innatebeauty.co.uk with your Order Number and reason for return.
We will provide you with the returns address.
Pack the items securely to prevent damage during transit.
Once we receive and inspect the return, we will process your refund to your original payment method within 5–7 working days.

Please note: Original shipping fees are non-refundable, and customers are responsible for return postage costs unless the item is faulty.

Damaged or Incorrect Items
In the unlikely event that your order arrives damaged or you receive the wrong product, please email us within 48 hours of delivery with photos of the issue. We will sort this out for you immediately by arranging a replacement or full refund.

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Buying all of these? The Milk_Shake Curl Passion Set has them together for £62.95, saving £7.90.

Real Results

See the Transformation

Verified customer photos — no filters, no editing

Before

Before → After

After

Sarah M

3A curls · Fine · 6 weeks

"honestly I was SO skeptical but my curls have never been this defined without feeling crunchy?? the bounce is insane"

Before

Before → After

After

Priya K

2C waves · Medium · 4 weeks

"zero frizz for the first time in my life. literally zero. I'm on my third bottle and I don't think I can ever go back"

Before

Before → After

After

Jade W

3B curls · Coarse · 8 weeks

"smells amazing and my curls last 3 days without refresh.. nothing else has ever done that for me"

CUSTOMER REVIEWS

What Our Customers Say

4.5

24 reviews

AI overview of customer reviews

Reviewers with curly and natural hair consistently praise the shampoo for enhancing curl definition, reducing frizz, and its pleasant fragrance.

However, a minority report adverse reactions including dryness, scalp irritation, and allergic responses.

Wilson N.

Verified

Curly hair food smells

Curly hair food smells great no frizz

Cathleen L.

Verified

Fantastic products my curly hair

Fantastic products my curly hair loves milkshake

Dorothy K.

Verified

Curls

Make my hair silky while encouraging the curls to stay. Love it!

Christine M.

Verified

Gift of curls

Am a huge fan of the products- got myself the leave-in conditioner ornament-amazing product, smells fantastic! The curl passion products were all gifts for a dear friend- she loved them and can’t wait to try them- I’m hoping to get her hooked on your product as well

Barbara S.

Verified

Best shampoo!

Best shampoo I have used! A little goes a long way!

Chanté B.

Verified

Curl

Definitely a game changer for my curly journey. Started using this a few months ago, November 2021 to be exact, when I transitioned to natural hair and the curl passion range has honestly done it for me.

Michaela C.

Verified

Curls

Love this shampoo absolute favorite

Pamela S.

Verified

Incredible shampoo

I absolutely love the Curl Passion Shampoo, as well as the conditioner. Not only does it smell incredible, but with very curly, frizzy hair, it makes my hair feel wonderful! Love, love it!!

Alix G.

Verified

Loving it so far

Smells really good and love it so far

M J.

Verified

Love the curl passion

So glad I found out about curl Passion…. I love it for my curly hair!!!

Michele B.

Verified

Best curl shampoo

I love the smell of the shampoo and conditioner, and it makes my hair silky clean with great curls!

Samantha R.

Verified

Best curl shampoo I’ve ever used!!

I have used every possible curl shampoo. This has been by far one of the best. In addition to the other curl products

Leslie M.

Verified

I love this! My

I love this! My scalp feels so clean and my curls aren’t frizzy.

Giulia R.

Verified

staple shampoo

leaves your hair clean and moisturized

Natalie B.

Verified

I love Curl Passion shampoo!!

I love Milkshake Curl Passion shampoo! My wavy hair is always dry/frizzy and crazy looking. This shampoo keeps the frizz under control and I don’t have to use as much styling products afterwards. My hair is much more manageable & soft now. Great product!

Faythe M.

Verified

Shampoo review

Awful. I personally didn't like it. And neither did my hair.

Gabby R.

Verified

Worst product for curly hair

I bought the shampoo and conditioner it was terrible!! Not only did it dry out my hair but it made my scalp itchy and I would break out in hives. I didn’t want to believe it was the product but after using it several times the problem kept happening. I lost so much hair with this product. Please don’t buy this. The company should get rid of it. My hair felt like plastic after every wash and it was getting shorter and shorter.

Based on 24 Milk_shake verified customer reviews(view original on Milk_shake)

How we source and display reviews →

Milk_Shake Curl Passion Shampoo

£23.25 Low Stock

300ml £23.25

10ml ~~£2.55~~ £2.29

Select Option

300ml £23.25

10ml ~~£2.55~~ £2.29

Milk_Shake Curl Passion Shampoo

Key Ingredients

Milk protein

Babassu oil

Pracaxi oil

Quinoa protein

Blueberry extract

Milk protein

Babassu oil

Pracaxi oil

Quinoa protein

Blueberry extract

Complete Your Routine

See the Transformation

Sarah M

Priya K

Jade W

What Our Customers Say

Wilson N.

Cathleen L.

Dorothy K.

Christine M.

Barbara S.

Chanté B.

Michaela C.

Pamela S.

Alix G.

M J.

Michele B.

Samantha R.

Leslie M.

Giulia R.

Natalie B.

Faythe M.

Gabby R.

Write a review

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