Find your routine.

Six quick questions. Your routine at the end, no email needed.

What's your natural hair texture?

How would you describe your hair right now?

What does your hair need most?

Is your colour coming from a salon or a bottle?

How often do you heat-style?

How hard is the water where you live?

We tailor your routine to your local water — UK water hardness varies massively by region.

Your matched routine

Your routine is ready.

Based on your answers, here's a 3-step routine matched from the Milk_shake range. Use it for 8 weeks, then come back and tell us how it went.

Your Personalised Routine

Email my routine. Get a free leave-in.

Your routine by email, plus the code for a free 50ml leave-in foam with your first order over £25. Joins Innate Insiders; leave any time.

Still not sure? A hairdresser will write you a routine within 24 hours →

Not quite right? Retake the quiz

Or go straight to your concern
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Questions answered

Common questions about the quiz

Is this actually personalised, or does everyone get the same thing?
Personalised. Your answers pick one of seven milk_shake lines (Curl Passion, Moisture & More, Colour Care, Silver Shine, Icy Blonde, Integrity, or a healthy-hair routine), then add or swap a product for heat styling, hard water, fine hair or dry ends. Your routine shows on screen; the email is optional.
What if the recommendation isn't right for me?
Return any unused product within 30 days for a full refund. Or send us your question with a photo and get a reply written by hand within 24 hours.
Would you rather just ask us directly?
Ask an expert