Milk_shake

Milk_Shake Moisture & More Shampoo

For hair that is dry rather than damaged, and cleans without taking it back to squeaking.

★★★★★ 5.0(20 reviews)

£22.15

Back-order: 70ml only The 70ml is dispatched by Wednesday 25 November, at 10% off for the wait, and a full refund if we miss it. Every other size ships as normal.

Key Ingredients

Milk protein

Strengthens & repairs

Hyaluronic acid

Intensely hydrates and plumps

Papaya extract

Fruit enzymes that soften and refresh

Goji berries extract

Preserve hair colour

Vitamin b5

Improves body and volume

Milk protein

Strengthens & repairs

One-time purchase

£22.15

One-time purchase

£6.75

Moisture & More is the line for hair that is simply dry, as opposed to damaged.

The two need different things: dryness is a water problem and takes moisture, damage is structural and takes protein. If your hair feels dry but does not snap, this is the right shelf.

Hair that has been over-washed reads as dry for exactly this reason, and a gentler shampoo fixes more of it than another mask will.

Best for

dry, dull or thirsty hair
hard-water areas
hair that feels stripped after washing

Pairs with: Moisture & More Conditioner at every wash.

Wet your hair with warm water for about a minute before you shampoo.
Massage it into your scalp with your fingertips until it lathers.
Let the suds run down the lengths. Do not scrub or bunch the lengths up.
Rinse well, repeat if needed, then use Moisture & More Conditioner.

Pro tip: If your ends are very dry and tangle easily, put a little conditioner on them before you shampoo. It protects them from the shampoo.

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Coco-Glucoside, Glycol Distearate, Parfum (Fragrance), Glycerin, Tocopheryl Acetate, Decyl Glucoside, Guar Hydroxypropyltrimonium Chloride, Dicaprylyl Ether, Citric Acid, Limonene, Glyceryl Oleate, Sodium Hydroxide, PEG-8 Dimethicone, Hydrolyzed Milk Protein, Butylene Glycol, Hexamethylindanopyran, Ethylhexyl Methoxycinnamate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Sodium Hyaluronate Crosspolymer, Citrus Aurantium Peel Oil, Benzyl Salicylate, Helianthus Annuus (Sunflower) Seed Extract, Lycium Barbarum Fruit Extract, Linalool, Fragaria Ananassa (Strawberry) Fruit Extract, Niacinamide, Carica Papaya (Papaya) Fruit Extract, Hydrolyzed Quinoa, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Propanediol, Hydrolyzed Glycosaminoglycans, Sodium Hyaluronate, Methylchloroisothiazolinone, Methylisothiazolinone, CI 19140 (Yellow 5), CI 16035 (Red 40).

Delivery
Free UK delivery on orders over £40. Under that, £5.99. Orders placed before 2pm Monday to Friday go out the same working day, then InPost to your door in 3 to 5 working days. Back-ordered items are dispatched on the date shown above the price.

Returns
You have 30 days from delivery to change your mind, and we send you a free Royal Mail return label. For hygiene reasons an opened bottle cannot be returned unless there is something wrong with it.

If something is wrong with it
Email a photo to hello@innatebeauty.co.uk and we will replace it or refund it, whichever you prefer. You do not need to send it back unless we ask.

Full details, including your legal rights, are in our Returns and Refunds policy.

Loading recommendations...

Real Results

See the Transformation

Verified customer photos. No filters, no editing.

Before

Before → After

After

Gem

Type 1B · Moka Dark Blonde

"Total hair restoration for this absolute Gem! ✨ We took her from brassy and uneven to a dreamy Milk Shake brunette. 🥛🤎"

Before

Before → After

After

Erica

Colour-Treated • Fine & Straight • Dry

"I've really been enjoying these products and am still using them every day... They're all very good, though, and if I didn't need to keep trying new products as part of running this blog, I would keep all of them in rotation and definitely recommend them."

Before

Before → After

After

Nadia M

Long • Coarse & Frizzy • Smoothing Treatment

"my dark colour always used to look so dull and dry after a few weeks. started using the color care line and it literally brought my brunette back to life. the shine is unreal and my hair feels incredibly soft and smooth now. an absolute staple for keeping my color looking rich and healthy"

MILK_SHAKE PRODUCT REVIEWS

What people say about this product

Reviews of this product, published by milk_shake. They are not reviews of Innate Beauty.

5.0

20 reviews

AI overview of customer reviews

Reviewers consistently praise the shampoo for its moisturising properties, leaving hair soft, shiny and more manageable, particularly for dry or curly hair.

A minority found it pleasant but unremarkable, suggesting results may vary depending on individual hair needs.

Paulette M.

Verified

This is a great moisturizer

My hair is naturally curly but it was seeming rather dry. With the very first washing with this shampoo I could tell the difference! Now after using this for six weeks my curl is so much better!

Laurie M.

Verified

Meh

It wasn’t a bad shampoo, nice scent, needed only a small amount to get a rich lather, but nothing stood out to make this a great shampoo.

Regina H.

Verified

My fine hair does well

My fine hair does well With this shampoo. It gives body and isn’t dry. I’ll keep purchasing!

Rebecca N.

Verified

Great quality

Nice everyday shampoo. Light texture with light milkshake fragrance.

TANYA F.

Verified

Great product!

Great product makes my hair nice and soft! Fast shipping!

Penny H.

Verified

Seems to helping with. . .

Seems to helping with dryness!

Joan B.

Verified

Excellent! Leaves my hair clean,

Excellent! Leaves my hair clean, soft and shiny

Natalia B.

Verified

This shampoo has been my

This shampoo has been my favorite product for 5 years. It makes my hair beautiful, shiny, and soft. My friends often ask what product I use, and I always recommend it to them.

Jennifer S.

Verified

Best shampoo on the market

I love this product love love this shampoo my hair hasn’t felt this nourish and just alive in so long. And my scalp lives it to. I use it also on my toddler with curly hair and her hair hasn’t felt just been so hydrated as well

Juanita B.

Verified

I Love these products they

I Love these products they work great on my naturally curly hair!

Alisha M.

Verified

THE ONLY SHAMPOO I WILL

THE ONLY SHAMPOO I WILL EVER USE

Melissa B.

Verified

I turn to this shampoo

I turn to this shampoo when my hair is feeling a bit on the dry side!! Love this stuff!!!

Edgar S.

Verified

Love love love. this product

Love love love. this product is amazing the smell is so good and the lasting moisture is top tier

KELLY S.

Verified

Not the shampoo and conditioner

Not the shampoo and conditioner work great on my hair

Barbara B.

Verified

This shampoo is the best

This shampoo is the best I have used. Love how my hair looks and feels.

Karl W.

Verified

It works great!! I have

It works great!! I have recommended this product to friends and family

Based on 20 Milk_shake verified customer reviews(view original on Milk_shake)

How we source and display reviews →

Milk_Shake Moisture & More Shampoo

£22.15 Low Stock

300ml £22.15

70ml ~~£7.50~~ £6.75

Select Option

300ml £22.15

70ml ~~£7.50~~ £6.75

Milk_Shake Moisture & More Shampoo

Key Ingredients

Milk protein

Hyaluronic acid

Papaya extract

Goji berries extract

Vitamin b5

Milk protein

Hyaluronic acid

Papaya extract

Goji berries extract

Vitamin b5

Complete Your Routine

See the Transformation

Gem

Erica

Nadia M

What people say about this product

Paulette M.

Laurie M.

Regina H.

Rebecca N.

TANYA F.

Penny H.

Joan B.

Natalia B.

Jennifer S.

Juanita B.

Alisha M.

Melissa B.

Edgar S.

KELLY S.

Barbara B.

Karl W.

Write a review

Explore More for dry-damaged

Free milk_shake leave-in
with your next order