Silver Shine and Icy Blonde are both milk_shake toning ranges, but their pigments and intended finish differ. Silver Shine uses violet pigment to counteract yellow tones in blonde, grey and white hair. Icy Blonde uses black pigment to counteract yellow and orange tones and enhance a cooler, ashier finish.
We stock both at Innate Beauty. This is a guide to the products and the brand's directions, rather than a prediction of what either bottle will do on your individual hair.
Silver Shine: the violet shampoo
milk_shake Silver Shine Shampoo is the purple option. The brand describes it as a cleanser for natural or lightened blonde, grey and white hair, with violet pigment to counteract unwanted yellow tones.
It is worth distinguishing a product's intended use from a guaranteed result. Your current tone and the condition of your hair matter, so use the directions on your bottle rather than extending the leave-on time to chase a different colour.
Icy Blonde: the black-pigmented shampoo
milk_shake Icy Blonde Shampoo contains black pigment. The brand describes it as targeting both yellow and orange warmth and enhancing cool, ash tones. It is not restricted to orange tones, and it is not an automatic next step whenever purple shampoo disappoints.
The brand warns that Icy Blonde's pigments can give an intense result on porous hair. If you are unsure whether that finish suits your colour, ask your colourist before changing your routine.
Buying the shampoo and conditioner together
The Silver Shine Duo brings together the violet shampoo and its matching conditioner. The Icy Blonde Duo pairs the black-pigmented shampoo with its matching conditioner.
The product cards below show current prices. Open the product page to check the size, availability and any dispatch information before buying. Delivery charges and the free-delivery threshold are on our UK delivery page.
Using the products
Silver Shine's published directions describe spreading the shampoo through damp hair, lathering and rinsing. They allow a short leave-on period for a more intense result. Check your bottle's directions rather than treating one timing as right for everyone.
For Icy Blonde, the brand describes an application to damp hair with a short leave-on period before rinsing, followed by the matching conditioner. Once the desired tone is reached, its directions recommend alternating with another shampoo. Porous hair can hold the pigment more intensely.
Find the right range
You can see both ranges in our blonde and grey toning collection, or browse the full milk_shake range for your other routine steps.
This guide covers care products we sell. If you want to change or correct your colour, speak to a colourist who can assess your hair in person.
Liam Jones, owner, Innate Beauty. I am an authorised milk_shake stockist, not a qualified stylist. The product information here is based on the brand's published descriptions and directions.
General guidance, not tailored to you. If you have a scalp condition or you are losing hair, speak to a doctor or pharmacist.
