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Milk_shake Blonde & Grey Toning

Toning products for blonde and grey hair that has gone warm. There are two ranges here and they are not the same colour, which matters more than it sounds.

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    Products

Colour Care
Colour-treated hair concern

Colour Care

Dry & Damaged
Dry and damaged hair concern

Dry & Damaged

Curls & Waves
Curls and waves concern

Curls & Waves

Frizz Control
Frizz control concern

Frizz Control

Haircare Sets
Haircare Sets — curated routine bundles

Haircare Sets

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About this collection

Silver Shine or Icy Blonde?

Both correct warmth. They are pigmented differently, and that is what should decide it.

  • Silver Shine is the violet one. This is what most people mean by a purple shampoo. Its berry-infused violet pigment mutes yellow tones in bright, cool blondes and in grey hair.
  • Icy Blonde is black-pigmented, not purple. The carbon-black cleanse counteracts orange as well as yellow, which is why it suits platinum and cool ash blonde.

Put simply: if what you are seeing is yellow, Silver Shine. If it has gone orange, Icy Blonde.

Between washes

The Icy Blonde Toning Spray is the washless one. Its toning dyes are violet and blue rather than the shampoo's black pigment, so it refreshes tone without another wash.

Milkshake or milk_shake?

The brand writes its name with an underscore, milk_shake, but most people search for it as milkshake or milk shake. Same brand, same products.

Where to buy milk_shake purple shampoo in the UK

Innate Beauty is an authorised UK stockist. Orders ship from within the UK, so there is no customs wait and nothing to pay on the doorstep. UK delivery is free on orders over £40.