Milk_shake Blonde & Grey Toning
Silver Shine and Icy Blonde are milk_shake toning ranges for blonde, grey and lightened hair. Their pigments and intended finish differ.
Silver Shine uses violet pigment to counteract yellow tones. Icy Blonde uses black pigment to counteract yellow and orange tones and enhance cooler, ash tones. The brand's directions and your bottle's instructions matter when choosing and using either range.
Shop the shampoos, conditioners and pairs below. The guide under the products explains the two ranges, and each product page gives its current price and availability.
About this collection
Silver Shine or Icy Blonde?
Both correct warmth. They are pigmented differently, and that is what should decide it.
- Silver Shine is the violet one. This is what most people mean by a purple shampoo. Its violet pigment, Acid Violet 43 on the label, mutes yellow tones in bright, cool blondes and in grey and silver hair. Berry extracts run through the line: blackberry, raspberry, bilberry and strawberry.
- Icy Blonde is black-pigmented, not purple. Its black pigment, CI 77266 on the label, counteracts orange as well as yellow, which is why it suits platinum and cool ash blonde. It is not a cheaper version of Silver Shine, and swapping one for the other will not do the same job.
Silver Shine targets yellow tones with violet pigment. Icy Blonde targets yellow and orange tones with black pigment and is designed for a cooler, ashier finish. Neither description predicts the result on your individual hair.
What to buy
Silver Shine Shampoo and Silver Shine Conditioner are the pair, or the Silver Shine Duo buys both together. Silver Shine Whipped Cream is the leave-in version and carries the same violet pigment, for holding the tone between washes.
Icy Blonde Shampoo and Icy Blonde Conditioner, or the Icy Blonde Duo for both. The conditioner carries argan, avocado, grape seed and rice bran oils, which matters on this pair, because toning on its own can leave hair feeling dry.
Between washes
Icy Blonde Toning Spray is the washless one. Its dyes are violet and blue rather than the shampoo's black pigment, so it refreshes the tone without putting the hair through another wash.
How often to use a toning shampoo
Less often than most people expect. Every second or third wash, with an ordinary shampoo in between, suits most hair. If your blonde is coloured, that in-between wash can be a shampoo for coloured hair. The pigment deposits each time you use it, so hair that has taken on too much of it starts to read dull rather than bright. If yours has gone flat rather than warm, stop toning for a couple of washes instead of toning harder.
What toning will not do
It will not lighten hair, and it will not put right a colour that has gone wrong. It sits on what is already there and cancels the warmth in it, nothing more. If the problem is the colour itself rather than the tone drifting, that is a conversation with whoever colours your hair, in person, because it depends on things nobody can judge from a photograph.
Milkshake or milk_shake?
The brand writes its name with an underscore, milk_shake, but most people search for it as milkshake or milk shake. Same brand, same products.
Where to buy milk_shake purple shampoo in the UK
Innate Beauty is an authorised UK stockist, not the brand's distributor. Orders ship from within the UK, so there is no customs wait and nothing to pay on the doorstep, and delivery is set out on our delivery page. The whole brand, range by range, is on the milk_shake hub, and the hair quiz will point you at a routine if you would rather not choose bottle by bottle.