Dry & Damaged

Damage is structural. Bleach, heat and repeated colouring break the bonds inside the hair, and once those are broken no amount of conditioner puts them back. Conditioner coats. Bond repair rebuilds.

That distinction is what decides which treatment for damaged hair you should be buying. Milkshake Integrity works on the inside of the strand, with amaranth seed extract through the line and hydrolysed keratin in the conditioner to rebuild the hair's own protein. Moisture and More is the softer option for hair that is simply dry rather than broken.

Which one to start with

Integrity Shampoo is the shampoo for damaged hair: it cleans gently enough not to undo the repair, because a strong detergent strips the very proteins the routine is trying to put back.

Integrity Conditioner is the second step, where the protein and the slip go back in. It carries hydrolysed keratin, which rebuilds the hair's own protein, and amaranth seed extract for resilience and elasticity.

Moisture & More Whipped Cream is the hydration side, a weightless leave-in foam for dry hair that heavier products flatten. It goes in at every wash, which is what makes it work.

Colour Care Mask is the weekly treatment for damaged hair that is also coloured. Ten minutes once a week, on the ends that have gone porous.

Thermo Protector is the one to add if you use heat, and the only step here that prevents damage rather than repairing it.

There is also a full guide to repairing damaged hair, or take the 60-second hair quiz for a routine built for your hair rather than a guess.

How can you fix damaged hair at home?

By changing the routine rather than buying one heroic bottle. Damaged hair is porous: it takes product in fast and lets it go fast, which is why a single mask never holds and a weekly habit does. A repair shampoo and conditioner used at every wash is the part that compounds.

How do I know if I need protein or moisture?

Do the wet strand test. Take one wet hair and stretch it gently. Hair that stretches and springs back needs moisture. Hair that stretches and stays stretched, or snaps, needs protein. It takes ten seconds and it is more reliable than guessing from how your hair feels dry.

What is the best shampoo for damaged hair?

The one that cleans without stripping. A repair shampoo that cleans harshly is working against itself, which is the whole idea behind Integrity Shampoo. If your hair is dry rather than broken, Moisture & More Shampoo is the gentler starting point.

How to fix really damaged hair, the honest answer

Split ends cannot be repaired, and no product reverses heat damage once it is done. What a repair routine does is strengthen what is still there, stop the breakage getting worse, and buy the length time to grow. Anyone promising more than that is selling you something. A heat protector is the only step that prevents damage rather than treating it.

Is a dead hair treatment a real thing?

Hair is not alive, so nothing revives it. What people mean by dead hair is usually porous, over-processed lengths that will not hold moisture. That responds to protein and to a weekly deep treatment such as Colour Care Mask, and it responds slowly. Give it six weeks before judging.

Want it picked for your hair?

A qualified hairdresser we work with will write you a personalised routine, free, with any order. Send your hair details through Ask an Expert, or take the Hair Quiz if you would rather answer questions than write.