Milkshake Icy Blonde Shampoo

Icy Blonde is the strongest toning line milk_shake makes, and it is pigmented with carbon black rather than purple. That is the whole point of it. Purple cancels yellow.

Black goes further and knocks back the orange and the warmth underneath, which is what actually shows up in very light blonde as it grows out.

Use it when purple shampoo has stopped being enough.

It is built for platinum, ash and ultra-light blonde, and it is strong, so it belongs in the routine once or twice a week rather than at every wash.

Best for

• platinum and ash blonde
• bleached hair going brassy or orange
• blondes who find purple shampoo no longer shifts it

Questions about Milkshake Icy Blonde

What does Milkshake Icy Blonde shampoo do?
It cleans and tones in the same wash. Its black pigment neutralises the yellow and orange that show up in blonde, bleached, grey and lightened hair, and brings out cool, ash and icy shades. milk_shake says it cleanses without stripping the hair.

Is icy blonde the same as platinum blonde?
Not quite. Platinum is the palest blonde; icy blonde is a very light blonde with a cool, silvery tone and no warmth. This shampoo is made to keep either one cool rather than yellow or orange.

Has Milkshake Icy Blonde been discontinued?
No. milk_shake still makes the Icy Blond range, and you can buy the shampoo here alongside the Milkshake Icy Blonde Conditioner, the Milkshake Icy Blonde Duo and the Milkshake Icy Blonde Toning Spray.

What do people say about it?
On milk_shake's own review pages it averages 4.6 out of 5 from 185 reviews. Most mention a cooler, brighter tone on blonde and grey hair. Some with very light platinum hair found it too dark or drying, so start with a shorter time on the hair.